Following the acquisition of Baltimore-based designers DDG by BCT Architects also from Baltimore, USA, DDG announces that ishas been selected to design the new Marina Rosha mixed-use development in the heart of Moscow.
DDG’s design submission won an international design competition and was awarded the commission by ENKA TC, one of the leading developers in Moscow and Russian Federation. It is a mixed-use project combining office, retail, dining and lifestyle located at a high-profile and strategic location in the North East Administrative District of Moscow, along Sheremetyevskaya Street.
The project will feature a large multi-level shopping center and two office towers, in addition to outdoor plazas and structured parking. The 2,625,440 sq ft/244,000 sq m development incorporates upscale urban retail combined with a vibrant outdoor entertainment and commercial office plaza. The mall itself will feature global brands and upscale boutiques, hypermarket, fitness center, multiplex cinema, fine dining restaurants and casual cafes, including some that overlook gardens, parks, and plazas that will offer seasonal music events, art fairs, farmer’s markets, and flower festivals.
Drawing upon DDG’s extensive experience in planning and designing shopping centers and mixed-use developments, the design employs sensitive urban planning strategies for a challenging site: to stimulate the redevelopment of adjacent Vetkina Street on the east as an asset and to maximize a strategic linkage to a new public park proposed to the south.
These strategies are at the same time sustainable, by also opening and focusing portions of the project toward the outside public realm, thereby promoting a walkable district with animated streetscapes for pedestrians, and socially enhancing through place-making that enriches the nearby communities. As the design process unfolds, DDG’s designers will take a multi-faceted approach to study and introduce creative architectural solutions and design features that will transform and set the new standards for inspired shopping and leisure experiences in Moscow.
Marina Rosha is DDG’s, first project in Moscow, its second project in Russia, after the ARMADA Shopping Center in Orenburg, with a third under design in St. Petersburg. DDG has over 40 years of experience in 50 countries.